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Featured Blog

15Feb 2019

Shipping to the Middle East: A Guide for E-Tailers

Whether you are a social-selling entrepreneur or a decision maker in an e-commerce enterprise, it is essential to do your homework before implementing plans to expand your business into potentially lucrative Middle East markets. Cross border fulfilment, particularly the shipping element, will be one of the vital areas for research and planning, not least because …

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Featured Blog

1Feb 2019

The Most Overlooked Marketing Strategy? … SEO

The quickest, most effective and least labor-intensive methods to generate real traffic to your website are all actually the same method: SEO (Search Engine Optimization). But many in the Middle Eastern market still neglect Arabic SEO and English SEO for the Arabic region. With nearly 150 million users online in the Arabic region, all using …

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Featured Blog

12Jan 2019

The Dangers of Falling Behind Online

Traditional brands are disappearing. As noted by MSN, recognizable U.S. brands such as Sears and Toys”R”Us have shuttered their doors while others — like clothing retailer H&M — are struggling to stay afloat. The problem? Falling behind online. Failing to implement agile e-commerce strategies and continuing to use outdated logistics processes while other online-friendly organizations …

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Featured Blog

27Dec 2018

Winning Followers and Making Sales on Instagram

Instagram is no joke in the MENA region. With over 60 million users located in the region -- or about 10 percent of Instagram’s total users worldwide -- building a successful account and store on Instagram can be your ticket to success. It’s important to realize you can’t treat Instagram like any other site or …

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