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Featured Blog

12Jan 2019

The Dangers of Falling Behind Online

Traditional brands are disappearing. As noted by MSN, recognizable U.S. brands such as Sears and Toys”R”Us have shuttered their doors while others — like clothing retailer H&M — are struggling to stay afloat. The problem? Falling behind online. Failing to implement agile e-commerce strategies and continuing to use outdated logistics processes while other online-friendly organizations …

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Featured Blog

27Dec 2018

Winning Followers and Making Sales on Instagram

Instagram is no joke in the MENA region. With over 60 million users located in the region -- or about 10 percent of Instagram’s total users worldwide -- building a successful account and store on Instagram can be your ticket to success. It’s important to realize you can’t treat Instagram like any other site or …

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Featured Blog

10Dec 2018

The Middle East Entrepreneur’s Marketing Checklist

Starting a new business in the Middle East can be daunting, especially if you don’t know where to begin. A lot of the resources you can find online might not be a perfect fit the Middle Eastern consumer audience and lifestyle, and while you might be able to use typical international or western marketing tactics, …

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Featured Blog

15Nov 2018

Rules of the Game: E-Commerce & Shipping in the UAE

There is no better place in the Middle East to start an e-commerce company than the UAE. It has high per capita income, 90+ percent internet penetration, relatively efficient bureaucracy, first-rate infrastructure and office space, and a young, tech-savvy population. As a result, it ranks highly on the World Bank’s Ease of Doing Business scale. …

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