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12Jan 2019
The Dangers of Falling Behind Online
Traditional brands are disappearing. As noted by MSN, recognizable U.S. brands such as Sears and Toys”R”Us have shuttered their doors while others — like clothing retailer H&M — are struggling to stay afloat. The problem? Falling behind online. Failing to implement agile e-commerce strategies and continuing to use outdated logistics processes while other online-friendly organizations …
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27Dec 2018
Winning Followers and Making Sales on Instagram
Instagram is no joke in the MENA region. With over 60 million users located in the region -- or about 10 percent of Instagram’s total users worldwide -- building a successful account and store on Instagram can be your ticket to success. It’s important to realize you can’t treat Instagram like any other site or …
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10Dec 2018
The Middle East Entrepreneur’s Marketing Checklist
Starting a new business in the Middle East can be daunting, especially if you don’t know where to begin. A lot of the resources you can find online might not be a perfect fit the Middle Eastern consumer audience and lifestyle, and while you might be able to use typical international or western marketing tactics, …
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15Nov 2018
Rules of the Game: E-Commerce & Shipping in the UAE
There is no better place in the Middle East to start an e-commerce company than the UAE. It has high per capita income, 90+ percent internet penetration, relatively efficient bureaucracy, first-rate infrastructure and office space, and a young, tech-savvy population. As a result, it ranks highly on the World Bank’s Ease of Doing Business scale. …
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