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1 Feb 2019
The Most Overlooked Marketing Strategy? … SEO
The quickest, most effective and least labor-intensive methods to generate real traffic to your website are all actually the same method: SEO (Search Engine Optimization). But many in the Middle Eastern market still neglect Arabic SEO and English SEO for the Arabic region. With nearly 150 million users online in the Arabic region, all using …
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12 Jan 2019
The Dangers of Falling Behind Online
Traditional brands are disappearing. As noted by MSN, recognizable U.S. brands such as Sears and Toys”R”Us have shuttered their doors while others — like clothing retailer H&M — are struggling to stay afloat. The problem? Falling behind online. Failing to implement agile e-commerce strategies and continuing to use outdated logistics processes while other online-friendly organizations …
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27 Dec 2019
Winning Followers and Making Sales on Instagram
Instagram is no joke in the MENA region. With over 60 million users located in the region -- or about 10 percent of Instagram’s total users worldwide -- building a successful account and store on Instagram can be your ticket to success. It’s important to realize you can’t treat Instagram like any other site or …
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10 Dec 2019
The Middle East Entrepreneur’s Marketing Checklist
Starting a new business in the Middle East can be daunting, especially if you don’t know where to begin. A lot of the resources you can find online might not be a perfect fit the Middle Eastern consumer audience and lifestyle, and while you might be able to use typical international or western marketing tactics, …
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